While the XC90 is a beautiful car, the man driving it is almost certainly married with several children. Most women would be repulsed.
In 1959 Volvo invented the three-point seatbelt, in 1972 the seatbelt reminder, and in 1991 the side impact protection system. In recent years, the company added several more innovative safety features including a blind spot information system and a pedestrian detection system with auto braking. In 2017, Euro New Car Assessment Program (NCAP) awarded the Volvo XC60 the highest score for adult protection of any car tested.