Linda is a seasoned writer and home-decorating authority. She loves sharing design trends, decor ideas, and useful tips with her readers. An interior design concept statement is the essence of an interior design proposal. If you are bidding on a project or entering a design competition, the design concept statement lays the groundwork for the visual components of the presentation. Never assume that your design can speak for itself! An interior design concept statement must effectively convey your inspiration and vision for a space.
When you need to clearly and succinctly explain an idea for a business, product, design or program — or for anything else that doesn't yet exist — then you need a concept statement. A concept statement can range from one sentence to one page in length, but no longer than that. It must be strong enough to hold its audience's attention — while explaining what your idea is, why it's important, who its customers will be — and how they'll benefit from it, all without sounding too much like a sales pitch. In many instances, a concept statement of one sentence is probably a bit too short, but in most instances, a full page is likely too long. After all, you're writing a statement, not an essay. A good goal is to try to make each point in one or two sentences - at most.
The decision makers could be a potential client, upper management in your own organization or a board or other organizational body. A concept statement can be used for an advertising campaign, a proposal for a project or a solution for a problem. Decide on the specifics of the program or project you want to propose with your concept statement. Then, write down notes about every aspect of the program or project that you can think of. Anticipate any objections the decision makers your client, company's upper management or organization's board may have to your proposal and jot down your planned replies to each objection.
Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement provides a design team with an understanding of what they are out to accomplish with their efforts. It can also provide guidance to other departments, including sales and marketing, after the product has been developed and is ready to go to market.